If you're behind on your real estate goals, now’s the time to act. Many agents fall into “busy syndrome”—doing things that feel productive (motion) but don’t actually move their business forward (action). The fall market is shaped by what you do today, and if you're waiting to be busier before you start marketing, you're missing the point. You don’t market because you’re busy—you market to get busy. Set aside time each week to work on your business, not just in it. That’s what separates the top 1% from the rest.

In just one year, this client went from solo agent to leading a team of five all through strategic branding and consistent messaging. We built a recognizable brand, pushed community-driven campaigns, and repeated key messages to earn trust and mindshare. Want to grow your team, too? We’ve got the roadmap. Email trista@ftlom.ca to start.

Successful realtors treat their business like a real business and that means investing in full-service, full-funnel marketing. It’s not just about listings or leads. From paid ads and organic content to client retention and referrals, every stage of the marketing funnel matters. Missing one? You’re missing opportunities. The most successful agents have a team (like us) behind them making sure every touchpoint is covered — so they can focus on what they do best: real estate. Want this system working for you? Let’s chat.

Spending money on ads won’t get you leads if your marketing funnel isn’t consistent and connected. Show up where your clients are—online, with the right message—and you’ll get chosen. DM “CINDY” to learn how.

Why We Build Free Websites for Our Full-Time Real Estate Clients (No, Seriously.)

You read that right—we build free websites for our full-time real estate clients. And no, we haven’t completely lost our minds.

So... why the heck would we do that?

• Because your website shouldn’t look like it time-traveled here from 2009.

• Because building a brand doesn’t stop at a pretty logo.

• Because first impressions matter—and your clients are making them in literal milliseconds.

But most importantly, we want to set you up for success.

TL;DR:
1) People are researching you before they even reach out.

2) If your website and social media aren’t representing your true value and personality, you could be losing leads without even knowing it.

3) Make sure your digital presence reflects who you are and why you’re the best choice.

4) Realtor case study.

You're losing $39,000 a year by doing DIY marketing—or by handing it off to someone who isn't a marketer.

Let’s break it down:

• In real estate, your time matters.

• Between phone calls, showings, emails, and client care, your plate is already full.

• But on top of it all, most agents are expected to be their own marketing department, too.

For the sake of simplicity Let’s just focus on your time.

Where to start when building your real estate brand!

• Omnichannel marketing creates a seamless customer experience across all channels, focusing on the consumer and offering a cohesive experience.

• Customer journey mapping is crucial for identifying key channels in omnichannel campaigns.

• This approach enhances user experience and drives sales by meeting customers' evolving expectations across devices and platforms.

• Research from Capital One shows 73% of shoppers are omnichannel buyers.

Impact!

A word I love. Not just in marketing, but in action.

We choose to focus our impact on universities. As graduates ourselves, we understand how driven these students are, yet they’re often limited by opportunities that require 5+ years of experience beyond their degree in our current job market.

Marketing vs. Advertising

All too often, people mistake every post for an ad. Update: It’s not! Every post is marketing!

Let me break it down!

My favourite definition of comes from our friends at Vistaprint and their recent campaign. It goes like this: "Notice you, remember you, and fall in love with you."

I had a chat with a realtor who’s paying $999 for a 28-day digital billboard ad. For those unfamiliar, these billboards scroll through various ads in high-traffic areas for a set amount of time. But here's the thing it might not be working as well as you’d hope.

Best Selling Author James Clear’s MasterClass Takeaway & How Realtors Can Leverage It!

Photo Credits: https://learnopoly.com/james-clear-masterclass-review/

Client Case study of their one year success journey!