From Solo Agent to Team of Five in One Year

This client began working with us in June 2024 with one clear mission: grow her team.

Coming from a previous team environment at a RE/MAX group, she knew what success looked like—but also what kind of team culture and structure she didn’t want to replicate. She had the vision, the drive, and the experience. She just needed the brand and strategy to match.

By January, just six months in, she had enough business to support three team members. Now, in July just over a year later she’s up to five team members and still growing.

So, what made the difference?

It Was All About Brand Awareness.

We needed to make agents want to work with her. That meant getting her brand out there in a way that stood for something something that mattered not just to her, but to the community she served.

The toughest part of launching a new brand? Building trust.

Established names in the industry have the advantage of inherited credibility and mindshare, especially in an Ontario market already saturated with strong players.

So, we focused on strategy:

• We created a cohesive brand experience, from visuals to messaging.

• We designed how the brand would look, feel, and show up online.

• We launched a high-visibility campaign by partnering with her local OHL team, pairing traditional media like arena billboards with consistent digital messaging across platforms.

Realtors’ Biggest Fear? Repetition.

So many agents worry:
"I already said that once."
"People already know this about me."

Here’s the truth: you’re the only one paying that much attention to your content.

If you said it three months ago, they forgot. And everyone who joined your community since? They never heard it in the first place.

Ever wonder why you see the same ad over and over while watching TV or YouTube?

It’s intentional it’s about burning that brand into your brain, like an old plasma screen TV. So when you're at the checkout and reach for a candy bar, you grab a Reese's without even realizing why. It’s top of mind.

That same strategy carries over to social media where people are spending six or more hours a day. Repetition isn’t annoying it’s effective.

Repetition builds recognition. Recognition builds trust. Trust builds mindshare.

And when your competitors start copying your content or echoing your message, that’s the ultimate compliment, you’re the one leading the conversation.

That’s exactly what happened for this client in just 365 days.

If you’re serious about growing your team, we’re the ones to help you do it.

Email trista@ftlom.ca to get started.