How the most successful realtors keep winning? Here’s the secret.
Too many realtors forget that to succeed and reach their goals, investing in marketing is essential skipping it or doing it halfway just ends up costing you more in the long run.
Their best-kept secret? It’s us and full funnel marketing strategy.
We’re behind some of the most successful real estate brands you see every day, and here’s how they’re winning.
1. Full-Funnel Marketing More Than Just Listings or Leads
Realtors often get stuck on two things:
A) Wanting to showcase their listings, or
B) Wanting leads.
If this sounds like you, keep reading these are two very different parts of your sales funnel and it matters for your marketing.
Top of Funnel: Lead Generation
You might have 900 leads in your database, but then what? How many are duds? Do you follow up consistently? Paid ads cast a wide net you pay for all those leads, even though only a few convert. Still, this is your active lead generation phase, and it’s necessary.
What We Do for Our Clients
Meta Ads (Instagram and Facebook)
YouTube Geo-Farming (within a 0.1 km radius for specific neighborhoods)
Google Pay-Per-Click and Display Ads
Landing Page Creation, Nurturing, and Curation
Ad Design and Creation
ISA Team for Lead Follow-Up and Appointment Booking
Middle of Funnel: Consideration
This is where paid ads, social media, and your website come into play. After seeing your ads, 86% of your potential clients are researching you to verify your credibility.
Here’s the catch: if you run paid ads but don’t have a strong organic presence, your conversion rates drop. Why? Because without organic content, you appear less trustworthy or authentic.
Your organic social media is there to build confidence in your audience, keeping them engaged between that first ad and your outreach. They may not “like” every post, but just seeing your consistent, real content makes a difference.
Organic content is tricky because you can’t always see who’s watching, but it’s a vital touchpoint to move people from consideration to conversion.
What Else We Handle
Cross-platform posting, 5 days a week
Showing up where your audience prefers to consume content
Content design and copywriting
Content pillars and organic marketing strategy
Website updates and maintenance
SEO making sure you appear when people search for you organically
Design Matters: Make That First Impression Count
96% of first impressions are influenced by design. If your website only lists homes and doesn’t really “sell” you or your brand, your chances of a return visit drop from 96% to about 50%. If your social media is just listings, you’re missing a huge opportunity to connect emotionally.
Emotional connection is key — decisions may seem rational, but real estate buyers and sellers trust and work with people they like and connect with.
Trust isn’t built in a paid ad it’s built through your organic presence, which feels more real, raw, and authentic.
Bottom Funnel: Client Retention
Retention marketing means keeping your seller clients happy by showing them their properties are getting great exposure. This influences listing presentations and referrals.
Many realtors focus too heavily on listings and then wonder why leads aren’t coming in. If your clients mostly come from your existing network, you’re retaining, not growing.
Retention and service are important for outward marketing, but they don’t necessarily influence prospects during the consideration stage.
At that point, people are checking to see if you're trustworthy, compatible, and what sets you apart. Your listings alone don’t convey that message though they are necessary to show you’re actively in business.
“Every realtor has listings it’s a baseline expectation, not a compelling selling point.”
-FTLOM
Referrals: The Ultimate Marketing Win
Referrals happen because clients genuinely love your service not just because of a transaction. Dropping clients after a sale doesn’t lead to referrals.
Social media helps you stay in touch.
When a friend asks your client for a realtor recommendation, your posts remind them why you’re the best choice.
This connection doesn’t come from paid ads or listing posts, but from a strategic social media plan showing the real you.
Social media creates a personal, intimate connection like you're speaking to someone right in their own home. It’s more affordable than large client retention events, yet often more impactful, because it allows you to build genuine bonds without needing to personally converse each time.
Why Full-Funnel Marketing Matters
Full-funnel marketing targets people at every stage of their journey with you from first awareness to loyal client.
Missing any part of the funnel means missed opportunities.
This is what successful realtors do well and it doesn’t take extra time because we handle it for them.
Want to know how this funnel system can work for your business? Reach out to us!
