You’re Leaking Leads. Get Some Flex Tape
This week, I was back on the Crazy Stupid Marketing Show talking about… well, all the crazy stupid things we keep seeing peeps do that are burning budgets and breaking momentum.
One of my fave moments?
Tracy Borreson said something that stuck:
👉 People are confusing frequency with consistency.
Read that again.
Doing more (frequency) isn’t the same as doing what works (consistency).
And one of the biggest traps? Buying ads!
I am not saying don't buy ads... I am saying stop pause and read this because it's going to change your perspective.
🚌 Bus benches. 🗞 Newspaper spreads.
📣 Facebook ads with no follow-up.
You think they’ll save your business — but they won’t.
Let’s break it down 👇
Meet Cindy 🙋♀️ (Hi Cindy).
She drives past your bus bench every day.
She sees your face.
But she doesn’t pull over, snap a pic, and DM you.
Instead, when it’s time to find a Realtor, she thinks:
"Who was that agent I saw? Brad?"
Googles: “Brad Realtor in [City]”
*Nothing. No Brad in sight.*
Types in: “Realtors in [City]”
*Still no Brad.*
Why? Because Brad spent all his money on visibility — And forgot about connection (rookie mistake). #BradDeservedBetter
✖️No SEO.
✖️No website presence.
✖️No social proof.
✖️ No personality.
And guess what? Cindy finds Meghan 👩🦱 (Hi Meghan).
✔️ Meghan has a decent site.
✔️ A solid Instagram.
✔️ Shows who she is
✔️ With a mix of touchpoints to build Cindy’s confidence in choosing her.
She shows up where people are spending 6+ hours a day — not 6 seconds at a stoplight.
And Meghan?
✔️She gets the lead.
✔️She gets the listing.
✔️She gets the deal.
Why?
Because she didn’t just get seen.
She got chosen.
—
💗 Realtors: If you’re spending hundreds a month on ads…
But your funnel falls apart after the first impression?
**You’re leaking leads.** Get some flex tape
It’s about being where it counts... CONSISTENTLY — with the right message, at the right time, in the right format.
You’re smart. You know you need to market.
So ask yourself:
What’s really stopping you?
⏰ Time?
💸 Budget?
🤯 Confusion?
Whatever it is — we can help fix it.
Email us “CINDY” and we’ll walk you through the funnel that actually works in 2025.
Shoutout to the amazing peeps on the panel
Emanuel Tsiris, Nonso Nnamdi, Amber (Jiaolin) Chen
You should check them out they're amazing!
#RealEstateMarketing #ShowUpStrategically #StopWastingMoney #BradDeservedBetter
