After 7 Years in Real Estate Marketing, I See the Same 3 Mistakes.

After 7 years of marketing for realtors, one thing has become painfully clear. And it’s rarely about the type of content you post. Most of the time, it comes down to mindset and perspective.

Here are three lessons I wish every realtor would take to heart. Understanding these could bring a lot more clarity to your business and make marketing feel a lot less overwhelming.

1. Clarity Beats Capital

The difference between a struggling entrepreneur and a successful one isn’t money or brains it’s clarity. Clarity attracts; confusion repels.

Many realtors struggle because their marketing is muddled. They don’t fully understand what makes them different, or why clients should choose them. Instead of speaking to a specific audience, they try to talk to everyone and end up talking to no one.

That’s the difference between just posting and actually marketing. Knowing your message and your audience changes everything.

2. Engagement ≠ Visibility

It’s easy to feel invisible when you post a picture and get no likes. But here’s the thing: your audience is still watching. They see you, even if they don’t react.

Thousands of silent views still count as engagement. Just because they aren’t clapping doesn’t mean they aren’t noticing you. Stop obsessing over likes; your audience is bigger than what appears on the screen. Presence matters more than applause.

Think about the last time an ad or post convinced you to buy or work with someone. Did you go and like it? Probably not. We don’t “like” the content that compels us, we engage with content that educates or entertains. The posts getting likes aren’t always the ones that actually convert.

3. Build From the Foundation

Ever notice how skyscrapers are built? From the ground up.

If you want to reach the top, start with a strong foundation. Flashy buildings without solid foundations crumble; the ones built deep last generations. The same goes for your business. To rise higher, invest in your habits, your values, and your growth strategy. Stability at the top starts with grounding at the base.

Are you a realtor wanting marketing support for your team. We’ve got you covered from content shoots, posting, strategy you name. Just email trista@ftlom.ca