How We Captured 25 Leads in 24 Hours.
Why Organic Marketing is Just as Important as Paid Ads
When it comes to real estate marketing, many agents focus on paid ads to drive leads quickly. “Sell, sell, sell… take action now!” seems to be the mantra.
But here’s the unfiltered truth: if you haven’t primed your audience organically, even the best ad campaigns will struggle.
Organic marketing isn’t just about posting on social media, it’s about building relationships, trust, and mindshare.
So that when the time comes for your audience to take action, they’re already engaged and ready to respond.
Case Study: Back-to-School Campaign Success
We recently launched a back-to-school campaign for a client. Here’s what we learned:
Repetition Matters: Most people won’t take action the first time they see a post. Your repetition is created in the organic moments.
Primed Audience = Better Results: Thanks to our prior organic marketing efforts, the campaign took off fast
Results
Paid Ads: With a conservative daily budget, the agent generated 13 leads through paid efforts.
Organic Efforts: Remarkably, the organic strategy generated 12 leads with virtually zero additional cost, almost a 50/50 split between paid and organic.
This success wouldn’t have been possible without the organic groundwork. SEO, consistent posting, and audience nurturing created the environment for these leads to convert.
The System Behind the Success
Organic marketing isn’t a random post here and there it’s a coordinated system.
Posting and marketing on social media is not the same thing.
Here’s the strategy we implemented:
Organic Posts: Aligned with the brand and featuring clear CTAs
Website Announcement Bar: Captured organic foot traffic
On-the-Ground Flyer Strategy: Mapped collaboratively for maximum reach
Custom QR Codes: Linked to a dedicated lead capture page
Lead Capture Page: Central hub where social channels and offline efforts converge
The key takeaway? The post alone wasn’t what drove success. It was consistent prior efforts, a fully unified marketing system, and multiple touchpoints that guided prospects seamlessly from awareness to action.
Takeaway
Organic marketing builds the foundation for paid campaigns to perform at their best. Without it, you’re asking your audience to act without context or trust—and that rarely works. When done right, organic marketing not only nurtures your audience but also amplifies your paid efforts, generating more leads and better results overall.
