Is Your Message... Kinda Garbage?
The Cool Thing About Living in 2025
We’re living in an era where access to information is easier than ever, and it’s all thanks to the internet.
Gone are the days of limited options and relying on what someone else—like Mike, the car salesman—tells you about a product. (Sorry, Mike, that 1981 Ford Country Squire wasn’t the deal you made it out to be.)
Today, consumers are just a few clicks away from learning everything they need to know about you, your business, and your competitors—before they even think about reaching out.
This shift has completely changed how people discover, vet, and choose who they want to work with.
TL;DR:
1) People are researching you before they even reach out.
2) If your website and social media aren’t representing your true value and personality, you could be losing leads without even knowing it.
3) Make sure your digital presence reflects who you are and why you’re the best choice.
4) Realtor case study.
The Digital Vetting Process: Why It Matters
The reality is, potential clients are forming opinions about you and your business before you ever get the chance to speak with them. If your website simply says, “I’m a realtor, here are some listings,” you're missing a huge opportunity.
Your website should reflect your value, personality, and why you’re the right choice—not just blend into the sea of sameness.
It’s not just about listing properties; it’s about standing out from the crowd and showing potential clients what makes you unique.
Your Social Media… Not Just for Listings
When people head over to your social media, they’re not looking for just a list of your latest properties. They’re checking if you’re someone they’d enjoy working with.
They want to know:
Are you real?
Are you consistent?
Do you care about your clients?
How do you care about your clients?
Would we work well together?
If you’re just tossing up listings like it’s 2014, you’re missing the mark.
People want to connect with you.
They want to see that you’re a human, not just a business.
They want to feel like they click with you before they reach out.
Spoiler: No one cares that you have listings. Everyone has listings.
What they care about is why you’re the right fit for them—and why you’re the better choice than Joe down the road (sorry, Joe!).
The Cost of an Inconsistent Online Presence
If your website and social media are inconsistent, bland, or fail to communicate who you are, you’re sending a message. And that message is costing you potential leads.
(P.S., your years of experience and “I Care” Don’t Count)
In today’s world, it’s no longer enough to just show up online—you need to actively engage and represent your brand in a way that resonates with your audience.
Put yourself in the consumers shoes!
The Solution: Make Your First Impression Count
In 2025, bland messaging just doesn’t cut it anymore. If you’re ready to stop losing customers because your online presence is lacking, it’s time for a change.
We can help you fine-tune your digital presence, ensuring it speaks to your ideal clients and makes that crucial first impression count.
Check out this brand example of how a realtor actually gives their clients more: Ken Boyd Real Estate
The "+" symbolizes the idea of giving clients more.
He makes his target audience feel heard and like they belong.
His clear CTA and easy-to-follow steps for working together bring clarity.
He has a dynamic brand that reflects what you get—Ken + community, Kawartha, commitment, marketing, and more.
You can see the value add through the helpful guides on his website, emphasizing his brand and value before pushing a sale.
If you're ready to revamp your digital presence and attract more clients, we're here to help. Let's get started today!
Trista@ftlom.ca
OR
Text 705-306-9727
