You're losing $39,000 a year by doing DIY marketing

You're losing $39,000 a year by doing DIY marketing—or by handing it off to someone who isn't a marketer.

Let’s break it down:

• In real estate, your time matters.

• Between phone calls, showings, emails, and client care, your plate is already full.

• But on top of it all, most agents are expected to be their own marketing department, too.

For the sake of simplicity Let’s just focus on your time.

On average, realtors spend 1–4 hours a day on marketing efforts.

That includes:

• Trying to make Instagram posts

• Scrolling, liking, and “engaging” on social media

• Actual creation: using Canva or outdated templates

• Creating newsletters, printing flyers, and more

• Strategizing and planning

Ask yourself: What’s your time worth?

$50/hour? $75/hour?

If you’re spending 5 hours/week on marketing, and your time is worth $75/hour, here’s the breakdown

• 🧮 Weekly Loss:

  • 5 hours × $75/hour = $375/week

• 📅 Monthly Loss:

  • $375/week × 4 weeks = $1,500/month

• 📆 Annual Loss:

  • $375/week × 52 weeks = $19,500/year

If you’re spending 10 hours/week on marketing, and your time is worth $75/hour, here’s the breakdown

If you're spending 10 hours/week, let’s break it down:

• 🧮 Weekly Loss:

  • 10 hours × $75/hour = $750/week

• 📅 Monthly Loss:

  • $750/week × 4 weeks = $3,000/month

• 📆 Annual Loss:

  • $750/week × 52 weeks = $39,000/year

So, What’s the True Cost?

That’s $19,500 if you’re spending 5 hours a week—or $39,000 if you’re investing 10 hours per week—on marketing that may not even be reaching your target audience.

💗 And this doesn’t even account for:💗

• Missed referrals

• Outdated marketing systems

• Poor visibility in your community

• Wasted energy on tactics that aren’t working

Now, imagine if you could free up all that time to focus on what matters—working with clients, building relationships, and growing your business.

Our marketing strategies save you time, boost visibility, and help you win more listings—all while keeping your clients happy.

So, why continue losing $19,500 to $39,000 a year when you could be using that money to invest in proven marketing that works?

THE REAL COST OF DIY MARKETING IS HURTING YOUR BUSINESS.

But we can help!

email trista@ftlom.ca for a free strategy call.