COURSE OVERVIEW
Week 1: The Evolution of Marketing & What It Means for Realtors
Understand modern marketing basics and start shaping your personal brand.
Week 2: Emotional Decision-Making & Purpose-Driven Marketing
Learn how emotions drive buyer behavior and define your marketing purpose.Week 3: Goals, Strategy & Marketing Foundations
Set clear marketing goals, identify your audience, and build your strategy.Week 4: Paid, Owned & Earned Media – Structuring Your Marketing Mix
Learn how to balance different media types to maximize your reach.Week 5: Structuring Your Social Media Content Pillars
Develop a balanced content strategy using key content pillars for consistency.Week 6: Showing Up Is the Strategy
Overcome barriers to consistency and build momentum with a clear action plan